Best Foot Forward
Back-To-School Shoe Giveaway
September 21st 2019 
Our Application for the 2019 Back-to-School Shoe Giveaway is Now Closed. 

2019 SPONSORS 
HOSTED BY:
TITLE SPONSOR:
PLATINUM
SILVER
GOLD
BRONZE

Become a Sponsor 
Event Info
About the Event
The 23rd Annual Back-To-School Shoe Giveaway “Put Your Best Foot Forward” returns on Saturday, September 21, 2019. First African Methodist Episcopal (FAME) Church has hosted this event for over 22 years. The celebration remains at Oracle Arena and Ring Central Coliseum, due to the generosity of our returning title sponsor AEG, the global sports and entertainment company that manages the sports complex. Last year, 3000+ free new pairs of shoes were distributed to low-income K-12th grade students across Alameda County. 5,000 people enjoyed a safe afternoon filled with community and health resources as well as family oriented activities. We look forward to sharing this opportunity again. See you in September!
Be A Volunteer!
JOIN US AS AN EVENT VOLUNTEER OR COMMUNITY/HEALTH VENDOR
COMMUNITY/HEALTH VENDORS
Vendors must be available for the event on:
Saturday, September 21 from 8am - 2pm.
Participate in the Back-to-School Giveaway by completing the online form.
VOLUNTEERS
Volunteers must be available for mandatory volunteer training before their shift on Saturday, September 21.
DONATE
As a non-profit organization, the AEG Oakland Community Foundation partners with community-minded businesses and individuals to make the free shoes a reality for deserving students. It requires a village to support our students, and your involvement is critical in this effort.
Please partner with us by making a tax-deductible donation.
AEG Oakland Community Foundation is a 501(c)(3) non-profit organization.
Tax ID Number: 47-1848414. Contributions are tax-deductible.

Thank you for investing in the lives of students across Alameda County.

Past Events Hosted at Oracle Arena and Oakland-Alameda County Coliseum.
2018
2017
2016
2015
2014
2013
3,000+
Students Received Shoes
300+
Volunteers 
23rd
Anniversary
Location: 
Oracle Arena - 7000 Coliseum Way, Oakland, CA 94621 - (510) 569-2121
From San Francisco
  • 80 Bay Bridge EAST
  • ​880 SOUTH towards Hayward/San Jose 
  • ​EXIT 66th Avenue 
  • ​LEFT onto 66th Avenue 
  • ​RIGHT into Oracle Arena/Ring Central Coliseum
From North (Emeryville) 
  • 880 SOUTH towards Hayward/San Jose
  • ​EXIT 66th Avenue 
  • ​LEFT onto 66th Avenue 
  • ​RIGHT into Oracle Arena/Ring Central Coliseum
From the South (San Jose) 
  • 880 NORTH towards Oakland
  • ​EXIT Hegenberger Rd
  • ​LEFT onto Edes 
  • ​Continue straight onto S. Coliseum Way
From the East (Livermore) 
  • 580 WEST 
  • ​238 WEST
  • ​880 NORTH  towards Oakland
  • EXIT 66th ave
  • ​RIGHT on 66th ave. 
Frequently Asked Questions
Who can receive a free pair of shoes?
K-12th grade students who live in Alameda County that meet the applicable income threshold.
How many free pairs of shoes can I recieve? 
Each K-12th grade students who live in Alameda County may receive one pair of shoes. 
How many free pairs of shoes can a family receive? 
Families are limited to three students that may receive shoes. 
When is the last day I can register my child for a free pair of shoes? 
August 2nd, 2019
Does a parent/guardian need to be present? 
YES. Every child must be accompanied by a parent or guardian, with a photo ID. 
What if I can not make it to the event, may I still receive a pair of shoes? 
NO. Students with their parents must be present to receive their free pair of shoes.
Contact Us:
Phone Number:  (510) 569-2121
E-Mail: community@coliseum.com
Shoe Giveaway
c/o AEG Oakland Community Foundation
7000 Coliseum Way
Oakland, CA 94605

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